Here are three ads. In format, they are similar: head shots featuring bare shoulders, long necks and beautiful women. Let’s compare (and read the captions for full effect):
Exhibit A: Lesson in Subtlety (from Lebanese non-profit KAFA).
(Image: http://www.copyranter.com)
and it’s counterpart
(Image: http://www.copyranter.com)
Exhibit B: Lesson in Unoriginality/Grossness/”Sex Sells” (from Sephora)
(Image: http://www.sociologicalimages.com)
This Sephora ad stopped me cold when I first cracked a (non-pornographic) magazine to find a semen-covered woman looking back at me. Well, not looking at me, per se, since she obviously doesn’t want to get any of the “superfoods” in her eyes. Ick. If you haven’t had enough, read all about the ejaculation trend at Sociological Images.
Related Post: Someobody in some Sephora focus group must have thought it was a good idea.
Related Post: Where does all this bad-vertising reach us? Oh, just everywhere.
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