Can someone explain to me why we need special LEGOs for girls? They are still just colored plastic building blocks, right? Have they changed in some dramatic way since I was a child? Oh yes, I guess they have:
In the fine print: “LEGO Universal Building Sets will help your children discover something very special: themselves.”
Here’s a full list of the available LEGO Friends sets, but a sampling includes a treehouse, a design studio, a cafe, a “cool” convertible, a beauty shop, a vet’s office, bakery, pool, stage. Does it sound a little Kardashian to anyone else?
LEGOs, Lincoln Logs, k’nex… these toys are awesome because they don’t project anything. They are just building blocks (literally and figuratively) for kids’ imagination and creativity. A kid that wants to make a nail salon can make a nail salon, and a kid that wants to make a U-Boat can make a U-Boat, but nobody is suggesting that you should make either. Well, except the packaging and advertising….
Related Post: Ballerinas and Bridesmaid sticker books.
Related Post: Some people do real cool shit with LEGOs.