With a Cherry on Top

Do you remember that gym I almost joined and then didn’t? Well, I went back.

I’ve been feeling a little lackluster in the exercise department these days, just stuck in a rut and in need of a boost. The gym was offering a free week and I figured that if I wasn’t giving them my money, I could sleep easy despite the damaging “Look Good Naked” messages they were broadcasting.

What they want, what all gyms want, is to sucker you in with a low rate and a good deal, and then sell you on how convenient/luxurious/intense/life-changing it is until you can’t help yourself and you fork over your credit card.

It almost worked. The classes I took were great. The facilities were lux (shampoo and conditioner?). I felt rejuvenated. Muscles I haven’t touched in a while were worked and strengthened. Maybe I could do this, I said to myself. Exercise is important to me, after all, and the convenience is hard to beat. Should I compromise my health and fitness goals to make a political point about body positivity?

Yes, yes I should. On my last free day, I noticed a new promotion in the lobby. It’s a large cardboard display with a cut-out where you can put your face:

Oh hell no. Is this what I’m supposed to want to look like? Is this what I’m sweating and panting and squatting and jogging and hurting for? Should I fantasize about the day when someone will want to cover me in chocolate and put a cherry on my head?

I could write a whole thesis on all the things that are wrong with this image, but I think you know what it would say. It’s a beheaded, naked, high-heeled woman covered in dessert toppings with her legs in the air. Can there be a more egregious conflation of the pursuit of health and the pursuit of being sexually desirable? Also, let’s just note, there is most certainly not a comparable naked dude in a whiskey tumbler.

So yes, it would be awesome to have a gym just a short elevator ride away. But it would not be awesome for my self-esteem to walk by this hot mess of a poster every day. I know that this calculation, of convenience vs. principle, is not going to come out the same for everyone, and that’s just fine. As we’ve discussed, we all make patriarchal bargains based on our values and our needs. This is just one bargain I will not be making. For sure.

Related Post: What is my body for? How Title IX changed my life.

Related Post: “Your body will get the recognition it deserves.” Say what?

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5 Comments

Filed under Advertising, Body Image, Gender

5 responses to “With a Cherry on Top

  1. Ick. What if several members put in complaints? Surely this ridiculous image offends more than just you.

  2. I agree, It should never be about these Hollywood-influenced images; health works not only on a physical level, but more importantly on a mental and spiritual level as well:)

    jonwatersauthor.com

  3. SteveS

    Go Em…Hopefully your comments will slap some sense into the gym and to others like it.

    BTW, a comment on your thoughts on “Beasts…”: I think you and the commentators you quote are over-thinking it. I don’t believe the movie is glorifying life off the grid any more than a 6 year-old who’s only experience is off the grid would glorify it. I think the movie shines a light on a type of community that most people don’t know exists, and lets us wrestle with implications. The social policy questions are there, but they’re secondary to the story; and they challenge the traditional prescriptions we have to more common perspectives on poverty. I’d be interested in the thoughts of a good social worker on those issues…but more than that, I liked the movie as a story.

    Lovin’ your blog,

    Steve

  4. Nice post. I learn something new and challenging
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  5. Pingback: I WILL respect myself in the morning, Zipcar | rosiesaysblog

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