Example 1:
British vollebyall stars Shauna Mullin and Zara Dampney model the latest in QR advertising.
“As far as we’re aware this is the first time QR codes have been used in in-play sports advertising and what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most.” – Andy Lulham (of butt-based advertiser Betfair), from The Daily Mail.
Example 2:
KFC "brand ambassadors" advertise the Double Down sandwich
“But in an effort to reach consumers coast-to-coast, and especially our key target of young men, we’ve established yet another advertising first – one that’s fitting of the Double Down’s head-turning history.” – John Cywinski (CMO for KFC), from Sociological Images.
Example 3:
That's supposed to be an ass, despite the lousy art direction. Not convinced? See it's partner ad below.
Subtle, right?
Schneider ads via copyranter.
Related Post: The Body Shop actually tried something kind of new and different in their 1998 advertising. Too bad it got squashed by Mattel.
Related Post: Target tackles the new cross-cultural Americana (as opposed to multi-cultural Americana).
